![]() This gives you an idea of how you can adjust your donation tiers to maximize donations. You may find that your average online donation is a lot lower or higher than the industry benchmark. You can also use industry benchmarks to give another perspective. With Donorbox, you can export data and find out details about donation averages. Of course, you want people to give more but going too far away from past donations means you might miss out on new donations. This helps your nonprofit set realistic donation tiers. You can also find out the smallest and largest amounts that have been given. Pro tip #1: Use donor management software to see your average donation. Some default figures will already appear but you can set donation tiers that are relevant to your organization. Add some meaningful and compelling descriptions. After you have entered basic details about your campaign, add your preferred preset amounts. Here’s an example of what donation tiers can look like:Ī Step-By-Step Guide to Creating Donation Tiers Using DonorboxĬreate a Donorbox account and begin putting your campaign form together. This blog post will help point you in the right direction. There is some strategy involved in finding the right descriptions and increments for your donation tiers. Most importantly, donation tiers encourage donors to give more because they can see that just a little increase gives them more “value” for their donation. The idea is to show donors that their donation has real-world impact. ![]() If your nonprofit is strategic about your donation tiers, it can help maximize donations in a significant way.ĭonation tiers are a series of predetermined donation amounts, usually accompanied by a description of what the donation will allow your nonprofit to do. These results are impressive and show the power of donation tiers. In some cases, donations increased by 12%. When donors are given a range of predetermined donation amounts (or “social information conditions”), they use the information to decide how much to give. The effect, known as social information conditions, has been the subject of several studies. But the donation tiers showed how a relatively small increase would make a world of difference. She knew her original intended amount would help. What encouraged her to give more than she originally planned? It was a simple yet effective fundraising idea that is often overlooked – donation tiers.Įmma had seen that she could make a bigger difference to your nonprofit, by simply adding a little more to her donation. But after completing the donation form, she ended up donating twice her original intention. When she first came to your donation page, she had a firm idea of how much she wanted to give. Emma has been following your nonprofit for a while and she has finally decided that it’s time to make a donation.
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